30th October 2017

Guest Content: IAA Conference - Creativity Can Change the World

Thanks to IAA Romania, for an amazing and thought-provoking couple of days. In the stunning setting of the Bucharest Opera, an audience of over 700 people were spellbound by speakers ranging from Apple co-Founder, Steve Wozniak, James Murphy from Adam and Eve, Shun Matsuzaka & Adrian Botan from McCann, Robbie Douek of Disney, Deirdre McGlashan from Mediacom, Chris McCarthy & Carlo Cavallone from Google, Jacelyn Swenson from IBM... to name but a few. All speakers and attendees had the same objective of meeting and sharing ideasa of how creativity can change the world and by the end of the 2 days no-one thought we couldn't!

It was described as 'A mini-Cannes Lions"!