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Connecting with consumers on TikTok

Thursday 23rd April 2020

Connecting with consumers on TikTok

The TikTok mission is to inspire creativity and bring joy. We need that now more than ever. With incredible reach, on a global scale, TikTok is connecting with millions of people every day. During this webInAAr, we discussed how brands can channel this creative and innovative platform to connect with their audience. 

Host Silvana Imperiali, Deputy Managing Director DACH at Gamned! and Boardmember of the IAA Swiss Chapter, talked to a panel of experts about the ways in which brands are successfully engaging with consumers on TikTok, the impact of COVID19 and what’s in store for this unique platform. 

Our panelists were: Inam Mahmood, Head of Sales Europe at TikTok, based in the UK. Yuan Zou, Head of Luxury & Fashion Europe at HYLINK, based in France.



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