Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

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Re: Brand Conference

The Power of Community

Friday 29th May 2020

The Power of Community
The IAA partnered with The Next Web and you are invited to their Re:Brand Couch Conference.

TNW’s Re:Brand Couch Conference was a new event exploring how brands can adapt and respond to the current crisis and emerge stronger. Experts from the world’s biggest brands including Google, WhatsApp, and Booking.com shared their insights on how to navigate marketing’s new reality.

The IAA breakout session was titled, 'The Power of Community', with Twitch, LinkedIn and IAA.

Community is in human nature. Now, more than ever, we are turning to our virtual communities. We examined this from a personal, professional & brand perspective.

The Connect and Lead: How to Create a Community and Stay Connected session discussion was between Fredrik Borestrom, President IAA UK and Head of Agency International of LinkedIn & Adam Harris of Twitch.



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