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1st September 2021

PAC Highlights

When: 1st - 3rd September 2021

Where: Oxford University

Client Brief: British Airways

PAC is an annual, three-day residential course held at Oxford University each summer. It is acknowledged as one of the highlights of the year in the advertising industry as an established and highly regarded international media training course.The aim is to stimulate debate, discussion and communication whilst developing a greater understanding of the advertising process - from the client, agency and media owner perspective. For approximately 40 young delegates, it forms invaluable experience and insight into the advertising process, from idea conception, to channel distribution.

Delegates arrived at Magdalen College first thing on Wednesday morning and were placed in teams. There were then two days of lectures and talks ending up with the teams completing a brief set by a client: this year being British Airways.

PAC finished with a Black Tie celebratory dinner on the Friday night.

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