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Wednesday 1st September 2021


When: 1st - 3rd September 2021

Where: Oxford University

Client Brief: British Airways

PAC is an annual, three-day residential course held at Oxford University each summer. It is acknowledged as one of the highlights of the year in the advertising industry as an established and highly regarded international media training course.The aim is to stimulate debate, discussion and communication whilst developing a greater understanding of the advertising process - from the client, agency and media owner perspective. For approximately 40 young delegates, it forms invaluable experience and insight into the advertising process, from idea conception, to channel distribution.

We ask the delegates to arrive at Magdalen College first thing on Wednesday morning where they will be placed in teams. There will be then be two days of lectures and talks ending up with the teams completing a brief set by a client.

These will be judged on Friday, and PAC rounds up with a reception and prize giving. PAC finishes with a Black Tie celebratory dinner on the Friday night.

This year, we are delighted to announce that British Airways will be setting the brief for our delegates.

In support of the industry, we have created a special delegate price of £1,700 for 2021, to help companies after a difficult 18 months.

For any questions or queries, please contact Ginny on: office@iaauk.london



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