Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

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2 events in March

Neurodiversity

Thursday 25th March 2021

Virtual

Neurodiversity

This month, as part of Diveristy, Inclusion and Belonging we will be focussing on Neurodiversity.

We have two virtual events planned, in partnership with Genius Within, a social enterprise that helps neurominorities maximise their potential and work to their strengths.

People from your company can either sign up via this Eventbrite link or simply email Kirsty Giordani  and she will add you to the calendar invite.

SESSION 1

NEURODIVERSITY AND COMPLIANCE

Thursday 25th March, 2.30 - 3.30pm

This is for our member's senior managers and HR managers who need to be informed about what is expected of employers. We will hear expert advice from Business Psychologists Georgina Wong, MSc. C Psychol and Emily Morris, Occ Psychologist.

What is Hidden Disability

What is Neurodiversity

Overlapping Neurominorities

Brief history of exclusion

The disability act

Direct Discrimination

Indirect Discrimination

Level of Neurodiversity in different populations

Levels of Inclusion

Person Environment Fit Theory

Systemic Inclusion

Workplace universal design

Inclusive Interviewing (including practical advice)

Who is making the Adjustment?

SESSION 2

NEURODIVERSITY AND INTERSECTIONALITY

Tuesday 30th March, 2.30 - 3.30pm

During this session, Business Psychologists Uzma Waseem and Charlie Eckton will focus on the complex topic of intersectionality, and how diagnosis is a privilege. What we can do in the workplace to ensure that we avoid further disadvantage and how we can encourage new communities into the industry.

What is Hidden Disability

What is Neurodiversity

Overlapping Neurominorities

Brief history of exclusion

Levels of Inclusion

Diagnosis Deficit

Intersectional Awareness

System Inclusion

Deliberate Inclusion or positive discrimination

Representation of our communities

What is the responsibility of brands to their consumers

Does their messaging match their audience

The economic power of disability

The practical interaction with brands, accessible interfaces e.g. Apps that include voice control search functionality

Digital Accessibility - what can we learn from the last 12 months?

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