Welcome to the UK Chapter of the International Advertising Association

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26th February 2021

New standards to support LGBTQ+

On the 26th February we held a virtual event in partnership with Mastercard, focusing on the importance of representation of the LGBTQ+ community in the media and advertising industries. 

Our speakers, Anthony Derojas (VP, B2B Marketing Integration at Mastercard) and Cheryl Guerin, (EVP, North America Marketing and Communications at Mastercard), provided an insightful and informative presentation on the importance of inclusive representation, products and services. Focusing on their work for the "True Name” initiative, a  powerful program that actively demonstrates support for the transgender and non-binary communities.

Topics covered in the event included:

  • How to create inclusive products and services

  • How to support LGBTQ+ communities effectively 

 

 

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