Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

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21st September 2020

This year's PAC will be VIRTUAL

What is PAC?

PAC is an annual, three day residential course 'normally' held in the inspiring setting of Oxford University. It is acknowledged as one of the highlights of the year in the advertising industry and is an established and highly regarded international media training course. The aim is to stimulate debate, discussion and communication whilst developing a greater understanding of the advertising process - from the client, agency and media owner perspective. 

For delegates, it forms invaluable insight into the advertising process, from idea conception, to channel distribution. Delegates will receive a live brief from a well-known client and split into groups to envision a response. Speakers from around the industry offer insight into different elements to think about and on the final day, delegates present their idea back to the client alongside a panel of industry-based judges. 

For the client, it offers the chance to speak to the best and brightest in the advertising industry, and crowd source fresh ideas that several past clients have gone on to use in their live campaigns.

For sponsors, it offers the chance to gain recognition with clients and delegates from all over the industry, client-side, agency-side and media owner alike, and align themselves with one of the most prestigious training events in international media.

Virtual PAC - Monday 21st September to Friday 4th October, 2020

Sponsorship opportunities available

Delegate Prices: TBD

Please contact Antonia John or Katie Cook for all enquiries



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