EVA WIMMERS talked about how to “LEARN TO UNLEARN”
How Huawei HONOR is re-writing the rule book when it comes to online marketing, brand building and building value in a brand.
To download her full presentation from the lunch please click here.
As President Huawei Honor in Europe and Vice President Honor Global, Wimmers oversees sales, operations and marketing in Europe and also global business. She was appointed at Honor in August 2016. As part of her role, she will establish the young brand in the European market and drive partnerships across Europe.
>Wimmers has over 20 years of experience, with brands including T-Systems and T- Mobile. She was responsible for the successful establishment of Deutsche Telekom’s private label products, “T-Com” and “T-Mobile MDA”. Her proven track record of driving effective change within large and small international businesses and being an expert in building European and global trends, brands and partnerships make her a valuable asset to driving the business for Honor. In her last role before Huawei she was the CPO of Deutsche Telekom group and Member of the T-Systems Supervisory Board.
Wimmers holds a Bachelor's Degree in Law from the Institute for Law and Finance at Johann Wolfgang Goethe University in Frankfurt, Germany, a Bachelor's Degree in Management and Business Administration and a Marketing Certificate from Webster University in Geneva, Switzerland.