From a mum-to-be: how the advertising industry can better support us
Lucy Denver, founder of We Are The Antidote & Head of Brand Comms at Reebok UK
Becoming a parent is a pretty all-consuming experience. Over the last few years we have seen steps towards equal parental leave, which is a great move forward. Having said that, it can often feel that little consideration is given to the physical, mental and emotional upheavals that women experience during pregnancy – and that regardless of equal opportunity statements from HR teams, becoming a mum is likely to lead to a stall in your career.