Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

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Hear Her Voice

Views of the world as a woman in the advertising industry

Hear Her Voice

What I love and loathe about International Women’s Day…

Fou Brown, Global Account Director, MediaCom

Celebrating the achievements of women and focusing on challenging gender stereotypes as well as the status quo of pay and opportunities afforded to women is one hundred percent what we should do [LOVE]… but having it boil down to one day, then deprioritised until the next time we’ve orbited the sun is part of the problem [LOATHE].

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The Positive Effects of Ageing

Karen Carter, Director, Enterprise Marketing, Europe, Cvent

Some of you have read my various posts and missives over the years about everything from effective listening to managing workloads to a rant or two about misogyny, the gender pay gap and diversity in the workplace. And while still areas I’m incredibly passionate about, in the past year or two I’ve become aware of another layer to some of these topics and one that is all too often simply not discussed in a meaningful way, particularly in marketing and advertising – age.

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From a mum-to-be: how the advertising industry can better support us

Lucy Denver, founder of We Are The Antidote & Head of Brand Comms at Reebok UK

Becoming a parent is a pretty all-consuming experience. Over the last few years we have seen steps towards equal parental leave, which is a great move forward. Having said that, it can often feel that little consideration is given to the physical, mental and emotional upheavals that women experience during pregnancy – and that regardless of equal opportunity statements from HR teams, becoming a mum is likely to lead to a stall in your career.

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Celebrating voices - My top campaigns that celebrate all women

Tatiana Yousuf, Content Executive at Omnicom Media Group

Did you know that over 70% of women do not feel represented in the advertising industry? And this year alone has also made a turn for the worst as globally, women lost $800 billion in income due to Covid-19, and many of those who held onto their paycheck juggled high-pressure jobs with remote schooling and caregiving. Now more than ever we need to support not only giving representation within our campaigns but our workplace and environment.

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Motherhood and advertising... circa 2002

Marsha Jackson, Production Director

I have worked in advertising for over 20 years. I have a passion for the industry, and I love being a mother. Even more so now that I have a much better work life balance, courtesy of my drive to put my family first and the recent pandemic. Can you imagine that it took in part a devastating life event for me to spend more dedicated time with my daughter?

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Authentic Body Representation In Advertising

Sophie Abdullahi, Social Media Executive, Voneus

The female body lives under much scrutiny, with societal pressures steered by the media and the world of advertising, the need for more body representation continues to grow.

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When is the right time for a break?

Kerry Elsdon, Vice President, Global Digital Marketing at Mastercard

As someone who has recently got engaged (weyooo!) and is thinking about starting a family, I’m probably one of many who question ‘do I use this as a career break?’ ‘will I ever take a career break?’ “When is the right time for a break?”.

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Dyslexia

Abbie David, Marketing Executive at IAA UK

The British Dyslexia Association states that, “dyslexia is a learning difficulty that primarily affects the skills involved in accurate and fluent word reading and spelling. Characteristic features of dyslexia are difficulties in phonological awareness, verbal memory and verbal processing speed”[1].It is a common learning difficulty with an estimated 1 in 10 people in the UK being on the dyslexic spectrum[2] and yet the stigma that synonymises dyslexia with low intellect is strong.

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Phenomenal Stories from Multicultural Women

Ashley Ogunremi, AV Senior Planner Buyer, MediaCom

Over the past month or so, we've had excellent articles and resources come from the team here on the IAA Diversity, Inclusion and Belonging Panel. With the wonderful support from our partners at Seedtag, it's been humbling and educational to read, (and listen!) to stories and opinions from some of the most amazing women trailblazers in our industry.

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See you back at the Hilton!

See you back at the Hilton!

2nd December 2021

PAC is BACK!

PAC is BACK!

1st September 2021

Virtual Speed Mentoring

Virtual Speed Mentoring

7th July 2021

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