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Global Brand Think Tank

Wednesday 28th April 2021

Virtual

Global Brand Think Tank

The IAA’s free-to-attend Global Brand Thank Tank returns in 2021, again in partnership with Mediatel, bringing together brand marketers to discuss the issues that matter to them most.

Earlier in the year we asked 100 marketers which 4 subject matters kept them up night most and will be discussing all 4 subjects in interactive 21-21-21 sessions. We will hear 21 minutes of marketer presentations, 21 minutes of moderated panel discussion and 21 minutes of audience Q&A, followed by a session of LIVE networking. Putting 2020 behind us!

First up: Brand Storytelling.

The importance of brand storytelling was becoming a centrepiece of marketing strategy for some of the world’s biggest brands before the pandemic, and now we’re in a remote and more inclusive world, it’s absolutely critical! How have brands pivoted during the last year, what have been the results and how difficult was it, especially for large brands, to adapt themselves in these fast-changing and dynamic times.

Storytelling Through a Pandemic is partnered with BBC Global News and moderated by Sherice Harris, Head of Brand at Speedo.

Panellists:

Kelly Taylor, VP of BBC StoryWorks, BBC Global News’ commercial content studio 

Mark Henry, Central Marketing Director, Tourism Ireland

Kaat Vanderheyde, MD, Brand & Customer Experience Design, Fedex Express

Guillaume Conteville, Senior Vice President, Global Head of Digital Marketing, Mastercard

The Global Brand Think Tank

Contact kirsty@iaauk.london for more information.

If you are a marketer and would like to attend, please register here.

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