28th April 2021
Global Brand Think Tank
The IAA’s free-to-attend Global Brand Thank Tank returned, again in partnership with Mediatel, bringing together brand marketers to discuss the issues that matter to them most.
Earlier in the year we asked 100 marketers which 4 subject matters kept them up night most which we will be discussing at each session with 4 marketer presentations, followed by a moderated panel discussion & audience Q&A, and LIVE networking in our 'BGTT Lounge'.
First up: Brand Storytelling.
The importance of brand storytelling was becoming a centrepiece of marketing strategy for some of the world’s biggest brands before the pandemic, and now we’re in a remote and more inclusive world, it’s absolutely critical! How have brands pivoted during the last year, what have been the results and how difficult was it, especially for large brands, to adapt themselves in these fast-changing and dynamic times.
Storytelling Through a Pandemic was partnered with BBC Global News and moderated by Sherice Harris, Head of Brand at Speedo.
Kelly Taylor, VP of BBC StoryWorks, BBC Global News’ commercial content studio
Mark Henry, Central Marketing Director, Tourism Ireland
Kaat Vanderheyde, MD, Brand & Customer Experience Design, Fedex Express
Guillaume Conteville, Senior Vice President, Global Head of Digital Marketing, Mastercard
Read Mediatel's article focussing in on Tourism Ireland.
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