The IAA’s free-to-attend Global Brand Thank Tank returns in 2021, again in partnership with Mediatel, bringing together brand marketers to discuss the issues that matter to them most.
Earlier in the year we asked 100 marketers which 4 subject matters kept them up night most and will be discussing all 4 subjects in interactive 21-21-21 sessions. We will hear 21 minutes of marketer presentations, 21 minutes of moderated panel discussion and 21 minutes of audience Q&A, followed by a session of LIVE networking. Putting 2020 behind us!
First up: Brand Storytelling.
The importance of brand storytelling was becoming a centrepiece of marketing strategy for some of the world’s biggest brands before the pandemic, and now we’re in a remote and more inclusive world, it’s absolutely critical! How have brands pivoted during the last year, what have been the results and how difficult was it, especially for large brands, to adapt themselves in these fast-changing and dynamic times.
Moderated by Mediatel's Mike Fletcher, Storytelling Through a Pandemic is partnered with BBC Global News and Kelly Taylor who leads the EMEA division of BBC StoryWorks, BBC Global News’ commercial content studio is the first panellist to be announced.
Over her media career spanning 17 years, Kelly has delivered a series of successful content partnerships, driving engagement with key audiences, working with internationally renowned clients such as HSBC, FedEx, Shell, Emirates, Visit Britain and Jaguar Land Rover.
More panellists to be revealed soon.
Contact firstname.lastname@example.org for more information.
If you are a marketer and would like to attend, please register here.
Wednesday 28th April 2021