After a year of absence, the prestigious IAA Football Tournament returned in triumphant fashion on a very (very) hot Saturday afternoon in Battersea Park. Teams from all walks of the media world signed up including LinkedIn, Teads, OMD, Mindshare and the FT.
The final saw Mindshare vs OMD in a thrilling agency battle worthy of headlining any World Cup, but in the end, only one winner could be crowned. Mindshare raced ahead with a 3-0 lead. A late comeback from OMD was impressive, but not enough to stop Mindshare winning 4-2.
During the day refreshments were made available in beer, G+T’s and bananas. After the football finished the party continued nearby at the Magic Garden into the warm summer night.