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Digital Grows Up

Jerry Daykin, Global Head of Media Partnerships, Diageo

Friday 9th November 2018


Jerry Daykin, Global Head of Media Partnerships, Diageo

Digital Grows Up: Making sense of digital through partnership & collaboration 

Jerry is a leader within Diageo’s Global Centre of Digital Excellence, overseeing their media partnerships and supporting their wider digital transformation drive. Their collaborative approach to digital partnerships has become a key inspiration for the new WFA Media Charter, whilst working alongside other alcohol advertisers they have secured a rare joint commitment from Facebook, YouTube, Twitter and Snapchat.

Prior to this Jerry was leading digital partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he previously led social media marketing on the client side. He’s a regular writer and blogger with contributions to WARC, The Drum, his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions, and has just co-authored ‘Eat Your Greens’, a new book with Byron Sharp, Mark Ritson, Tess Alps and other authors. 



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