Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

Sign up here

Digital Grows Up

Jerry Daykin, Global Head of Media Partnerships, Diageo

Friday 9th November 2018

London

Jerry Daykin, Global Head of Media Partnerships, Diageo

Digital Grows Up: Making sense of digital through partnership & collaboration 

Jerry is a leader within Diageo’s Global Centre of Digital Excellence, overseeing their media partnerships and supporting their wider digital transformation drive. Their collaborative approach to digital partnerships has become a key inspiration for the new WFA Media Charter, whilst working alongside other alcohol advertisers they have secured a rare joint commitment from Facebook, YouTube, Twitter and Snapchat.

Prior to this Jerry was leading digital partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he previously led social media marketing on the client side. He’s a regular writer and blogger with contributions to WARC, The Drum, his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions, and has just co-authored ‘Eat Your Greens’, a new book with Byron Sharp, Mark Ritson, Tess Alps and other authors. 

SHARE ON:

More

PAC 2019

21st August 2019

Cannes Lions 2019 Insights

Cannes Lions 2019 Insights

3rd July 2019

Sir Martin Sorrell

28th June 2019

Follow us on Social Media

This site uses cookies, if you continue without changing your settings, we'll assume that you are happy to receive all cookies. Click here to learn how to change your cookie settings.

Continue