The old rules of engagement are dead in the water. For some global brands, media agencies are now as distant as ships passing in the night. For other brands, they are more valuable than ever... but in new ways, set-on new courses into uncharted waters. And yet recent digital revelations have shown that ‘new media’ does not necessarily deliver the transparency and certainty that it once promised. And are there pirates on the horizon...?
Moderated by Charlie Crowe from Vouch, Karen Carter, Chairwoman of the IAA UK Chapter joined Tristan Rice, Partner, SI Partners, Abeed Janmohamed, CEO, Papyrus, Richard Dumnall, President, Media IQ and Jacqueline Yu, Global Head of Agency & Partnerships, Volvo