Insight


The IAA champions advertising as a force for growth in all free market societies. Advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which ensure individuals have choices.

The IAA is uniquely positioned to intercept emerging cross-border trends before they become obvious, and to provide marketing communications professionals with an international, multi-industry forum for global exchange of knowledge, best practices, intelligence, and ideas. As a platform to share trends in our industry, the IAA also partners with leading industry associations and trade media from through-out the world to provide our members with insight and research.

To learn more about insight and research available to IAA members, contact the IAA office.