Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

17th November 2017

Dean Aragon, Shell

Over a 29-year career, Dean has worked on developing and activating market-leading global brands. He spent 15 years in senior Brand Development (Regional and Global) roles at Unilever, across a number of categories, brands and markets.

In April 2014, Dean joined Shell as Global VP Brand, leading the development of overall Shell brand strategy, standards and communications. The portfolio includes digital-social media, sponsorships and creative services.

Dean is also the CEO of Shell Brands International AG - a Shell subsidiary for brand licensing and trademark management.

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